Seeing the same products over and over again can be utterly boring especially if one is looking at an online shopping store. The good thing is that my online shopping website of choice is Lazada Philippines, a local company with international roots that started paving the local e-commerce way about a year ago. This company was created by the foremost online venture incubator Rocket-internet. If you want to check out Rocket-Internet and what it does, simply Google it (where else you should be right?) but we are going to give you a quick primer here to make your time worthwhile.
Rocket-internet is an online venture builder and business venture as what has been previously mentioned. They support new online start-up businesses as they try to make it out there in the treacherous and unforgiving world of e-commerce. Its job is to provide the best support systems possible to make the primordial stages of a business venture less prone to failure. That is the very basic definition of business incubation. Now, what Rocket-Internet does is that it looks for marketable online business ideas all over the internet but mostly coming from countries that are havens of e-commerce like the United States and Canada. They take the best practices, operation blueprints and pretty much the set-up of those companies, clone them and put them out onto another market usually emerging ones coming off Europe and Asia. That is the basic concept of what the company does and that is exactly what they did when they came up with Lazada about a year ago and that is why it is no surprise that the company is one of the best online shopping companies there is at the moment in the local online shopping and e-commerce industry.
This online shopping company operates on a much higher level than your average local online shopping website. The evidence of excellent business incubation practices of Rocket-Internet manifests in a clear cut fashion on Lazada’s overall performance and high level of customer service. To cite an example, one aspect of the game that the company is really good at is keeping the products updated, fresh and current. As an online shopper, I want an online shopping website that stays current in terms of new product releases and models. That is especially important for regular online shoppers like me who online window shops on a regular basis. It gets pretty boring if you are seeing the same product stocks over and over again. The fact that Lazada’s online product inventory is always updated means only one thing: the products are moving fast, and if the products are moving fast, that means the company has many satisfied customers. Obviously, I would opt for an online shopping website that has legions and legions of satisfied customers because that means I am getting my money’s worth and that I am dealing with the best online shopping website there is. Another great thing about Lazada on top of always being updated product wise is the pricing. The price point is absolutely fair plus you always get the great deals on those best- selling items and not the other way around.